Trade Show Dos: 7 Easy Ways to Make Your Booth Irresistible

After the long nights of careful planning and the bucket full of efforts, the day of the trade show has already arrived. The question is, are you ready?

They say that the success of trade show lies on how much effort you’re willing to put into it. However, while planning out your trade show and putting up a booth is a critical part of the event, you also need to look for smarter ways to make your booth stand out. Otherwise, you won’t be able to attract profits during the event.

Whether it’s your first time to attend a trade show or not, you can definitely use a tip or two to make sure you are on the right track. Below are 7 ways you can make your event a huge success:

1. It’s All about Location

Any entrepreneur knows that location plays an integral role in the success of any business, and it also goes the same when you are setting up a booth for a trade show. No matter how outstanding your booth is, if it is located in the far, hidden corner of the trade show, you won’t be able to attract consumers. So if you really want to heighten your chance for success, book a prime location the earliest possible time.

Note: Prime locations easily get sold out, so it’s best the you book in advance.

1. Make it Visual

Don’t just set up a booth--make it visual! With so many startups and businesses out there that are vying for the same audience, it’s important that you create a booth that can attract consumers and represent your brand at the same time. Use the right colors and convey the right message, and you are good to go.

1. Make Your Booth Extra Appealing and Approachable

Your booth has one primary goal: to lure consumers in. Aside from investing in flyers and reading materials and displaying video demos, make sure that your staff are all in during the event. If your staff aren’t approachable, you won’t be able to engage clients and build relationships, so make smiling mandatory throughout the day.

1. Invest in Entertainment

Thanks to innovation, gone are the old, traditional booths that spell “boredom.” Now, you can invite entertainers like singers, models and magicians. Make your booth extra engaging and interactive.

However, don’t forget to hire knowledgeable staff that can highlight your products. This way, you can attract more consumers into your booth and potentially make sales.

1. Set Up Contests

Everybody loves winning freebies, so if you want to get more attention, set-up a contest and make sure the mechanics are clearly communicated to the attendees.

1. Offer Substance

Make your trade show more memorable by offering essential information about the industry you’re in. Provide information on top 10 products and services, and make sure you are relaying information in a fun and interactive way.

1. Give Freebies and Souvenirs

Make a lasting impression by giving freebies and souvenirs to consumers. Just remember to incorporate your brand into your packaging so your consumers can take your business home.

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